Vox Media
Home to some of today’s most beloved podcasts including Pivot, The Prof G Pod, Today Explained, Where Should We Begin, and The Vergecast, Vox Media took over the Official Podcast Stage at SXSW 2024, inviting stars from our biggest shows to interview celebrities, CEOs, and cultural icons, live.
Official Podcast Stage at SXSW 2024
How It Came to Life
Hosts from the Vox Media Podcast Network including Kara Swisher, Scott Galloway, Esther Perel, Brené Brown, and Megan Rapinoe took center stage at SXSW 2024 to record live versions of their hit podcasts in front of hundreds of attendees. Sessions included must-watch events like:
Esther Perel sat down with Trever Noah to explore laughter’s role in navigating life’s complexities
Soccer Legend Megan Rapinoe spoke with the audience about using sports as the avenue to tap into her strengths and purpose in life
Kara Swisher sat down with Mark Cuban to discuss the looming TikTok ban and it’s potential repercussions on the media landscape
To further amplify Vox Media’s sponsorship of The Official Podcast Stage, we also leveraged our in-house brands including The Cut, Popsugar, and Eater to create bespoke opportunities for brand partners to bring their digital campaigns to life, IRL including:
Official Podcast stage ownership by our Premiere Sponsor, Atlassian, which included digital podcast sponsorship in addition to on-site integrations
A Special Outside Edition of hit workout series Class FitSugar Presented by Allegra, showing consumers how Allegra enables everyone, including allergy sufferers, to enjoy spending time outside on their ‘Path to Greatness’
A ‘Happiness Hour’ Presented by Eater and San Diego Tourism, transforming our Austin rooftop into a San Diego-inspired oasis, featuring Cali-Baja inspired food, beverages, and ambiance.
A Smirnoff Smash Rooftop Bar Presented by Thrillist, giving SXSW a chance to relax and enjoy a drink between podcast programming sessions
A Special How I Get It Done live session with The Cut’s Lindsay Peoples, presented by Team Milk where we brought a star-studded panel of World Champion runners and Olympic Gold Medalists to discuss the power of running to fuel your passions in life, just like milk
My Role
As the Brand Marketing Lead, I was responsible for bringing brand partners in to participate in Vox Media’s Official Podcast Stage.
In addition to developing marketing positioning and enablement materials for our Sales team, I also worked directly with partner brands to create custom sponsorship opportunities ranging from turn-key podcast sponsorships to fully-bespoke activations that brought their brand message to life at SXSW.
For partner brands looking to align with specific Vox Media podcasts being recorded live at SXSW, I worked alongside our Editorial teams to ideate special edition episodes for them to surround and be integrated into.
The Results
11 Live Podcasts brought to life at SXSW featuring Vox Media’s biggest talent alongside celebrity guests, CEOs, and cultural change-makers
5,000+ attendees to live podcast tapings
5 Partner events / activations
123M+ media impressions
7.9K+ event RSVPs
1M+ podcast listeners reached